5 Ways To Add Public Relations To Help You Own Your Online Industry
The Internet is a wonderful place, full of opportunities for business. However, it is also a very crowded and competitive atmosphere with millions of voices vying for the attention of consumers. Differentiating yourself from everyone else will take work, and you’ll want to stay ahead of public relations trends.
Increasing your visibility, credibility and authority can help you own your industry online. To get started, it’s as easy as two letters: PR. Here are five ways to add PR to your business strategy to get your brand ready to take off:
1. PR gets your name out there
Many people associate public relations with the media’s efforts to reclaim your brand’s position after a corporate scandal or major mistake. Take a look at all the tech companies whose customer data has been compromised over the past few months and the steps they’ve taken to try and keep their brands afloat. While damage control is certainly a common use of public relations, it is not the only one.
A public relations strategy can also help new businesses get their name known to the public. Previously unknown brands can generate interest in new products or services by using a PR strategy to create and distribute different forms of media to gain publicity. This may involve placing signed content in online publications or gaining third-party endorsements of your business in those same (or other) media.
Let’s say you’re an early stage tech startup and just landed a deal to supply Tesla with a new computer chip for its next edition of autonomous vehicles. This hypothetical dream come true is the perfect opportunity to launch your brand to celebrity status by using guest posts and features to highlight this achievement to the rest of the world.
2. Public relations improve your SEO
Few people realize how closely SEO practices relate to PR strategy. SEO, short for Search Engine Optimization, was revolutionized by Google and is now a staple in digital marketing. In fact, it’s nearly impossible to put together a successful PR strategy today without a touch of SEO in the mix.
The start of digital public relations will start with a lot of cross promotions between the sites you own and the partners you are close to. This is your first chance to put SEO to the test. Watch how your metrics (unique monthly visitors, time on site, click-through rate, etc.) improve when you focus on getting backlinks and keyword placements through your content.
As you improve your SEO skills while perfecting your PR strategy, all other aspects of your business will benefit. Good SEO will improve your marketing efforts, attracting more people to your website. These people become leads and will eventually lead to increased conversions. SEO has a snowball effect that will make your business grow as it gets bigger.
3. Public relations help build trust
Trust is one of the highest priorities for customers in 2021. This is largely due to the tumultuous events of the past year, as well as the growing desire of consumers to do business with transparent and value-sharing companies. similar fundamentals.
As noted earlier, one of the main times companies turn to PR is when looking to save face after public embarrassment. Brands need consumers to trust them, and PR is one of the best ways to restore and increase that trust, even in the midst of a brand crisis.
While this use is understandable, companies should use PR as a preventative measure rather than a way to fix things when they head down south. When you use content to become a leader in your space, readers and viewers will trust you with your insight and knowledge. Not only will this keep them coming to you for your products and services, it will help maintain consumer confidence in your brand even if you take a wrong step.
4.PR forges new connections
In your efforts to use public relations to own your industry online, you will rub shoulders with others who are already masters of their space. Their advice will be extremely helpful in the early stages of a new public relations strategy.
Let’s go back to the guest posts for a moment. Perhaps part of your PR strategy is establishing yourself as a thought leader in the ever-evolving artificial intelligence industry. Connecting with online tech journal writers and editors to share guest posts under your signature will have a very positive impact on your personal brand and that of your business.
The links you make when looking for places to share and post content will often come in handy. An editor who liked your ideas might help you land an opportunity to speak at a national technology conference. An investor who reads your content might contact you to express their interest in funding your next business. Public relations will open up avenues with these people just as much as it does with consumers.
5. Public relations help you develop a better content strategy
Consistent, quality content is how you will position yourself as a leader in your industry. With so much else on your plate, from managing your supply chain to payroll and more, content creation can sometimes sit on the back burner. When you prioritize a PR strategy, your content will get a huge boost.
There are tons of statistics that confirm the need for quality content in 2021. For example, 61% of consumers say their buying decisions are influenced by personalized content. Do you want this brand to be you? Start working on your public relations strategy.
When you’re just starting out, look for an advanced digital PR company that can help you get a foothold in the right place. The company will be able to share its expertise with you by flagging red flags to watch out for, such as keyword stuffing. It can also direct you to the best platforms and publications to share your content.
Are you ready to own your industry inside and outside the digital world? So stop neglecting your PR strategy. Sit down with your team to write a plan that uses public relations and content strategies to catapult you to the top of your respective field.