CGTrader develops an augmented reality lens for furniture retailer Fatboy, boosting its online engagement
The augmented reality-powered Lens campaign showcased products and stimulated customer interactions.
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ORLANDO, Fla., Nov. 10, 2022 (GLOBE NEWSWIRE) — When iconic ottoman and furniture retailer Fatboy needed a new Snapchat lens to reach its target customers where they spend their time, its management team did trust CGTrader to lead the lens creation process. As a world leader in 3D models and digital content provider, CGTrader has leveraged Modelry, its comprehensive custom 3D production platform, to develop a unique AR (augmented reality) lens to promote furniture and brand image by Fatboy.
With a focus on improving brand awareness through growth in its performance channels, Fatboy turned to Snapchat, a visual messaging app the company had seen some success with. The new initiative, designed to promote Fatboy’s latest line of outdoor furniture, included the development of a Snap catalog-powered shopping lens that Snapchatters could use when sharing photos and videos with friends. on the platform.
After partnering with CGTrader to bring the project to life, Fatboy’s Chief Digital Officer, Tom De Vos, rushed to get the proof of concept and get it working to scale people’s use of AR. ‘company.
“AR is the future. Or it’s already ‘now,'” De Vos said. “Especially for furniture, people feel reassured that they are doing the right thing before buying an expensive item. Augmented reality is a way to show people what to expect. “
The decision to include an AR component in the interactive experience came from Fatboy’s management team, which is currently adding AR capabilities to the rest of the company’s product line. The integration of augmented reality will further enhance the online customer experience, allowing users to view products in their space before committing to a purchase.
“The lens was great this time. We even checked it out with our product development and creative team, and they’re still very critical,” De Vos said. “[It was] more expensive, but people commit a lot more. Definitely more qualitative traffic.”
Fatboy chose the Headdemock foldable hammock as the featured product in the Snapchat AR Lens campaign. The product had high conversion potential due to its seasonal popularity, easily recognizable shape and attractive color configurations. After posting the Lens publicly, Fatboy achieved a significant boost in engagement through its Snapchat campaigns, which were over 3,000% more effective than traditional promotional efforts.
“With more than 250 million Snapchatters interacting with AR every day, we know our community is hungry for more immersive and useful AR experiences,” said Skye Featherstone, Head of Product Marketing, Snap Inc. Group. Bringing AR-powered product visualization capabilities to furniture brands like Fatboy allows us to deliver a unique and personal shopping experience to customers, enabling memorable experiences that give them more confidence in their purchase and ultimately reduce the returns.”
By improving AR functionality on the official website and demonstrating the potential of 3D and AR experiences both there and on social media, Fatboy’s management team hopes to follow other major retailers who have seen huge improvements in customer engagement.
To learn more about CGTrader’s 3D modeling services, please visit www.cgtrader.com.
Founded in 2011, CGTrader is the world’s leading provider of 3D content. More than 500,000 clients worldwide, including more than 150 Fortune 500 companies, trust CGTrader to find and manage three-dimensional content. The company offers two main product lines: Marketplace, which brings together more than 5 million professional 3D designers, and Modelry, the end-to-end 3D content engine.
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