ClearOne Aura Video Conferencing System Helps City Tourism
SALT LAKE CITY, June 30, 2021 (GLOBE NEWSWIRE) – As Senior Vice President of Sales and Services for Visit the salt lake, a private non-profit company aimed at attracting meetings, sporting events, conventions, concerts, tour operators and individual travelers to Salt Lake City, Utah, Mark White knows how important perceptions are . When in-person events and potential site visits became uncoordinated amid the Covid-19 pandemic, the organization was forced to adapt its internal operations and promotional tactics to ensure that interested parties received the level of attention and assistance they deserve.
“In addition to attracting global organizations to visit our beautiful city, Visit Salt Lake is responsible for handling cancellations, so our staff has had one of the busiest years in their history,” said White. “We are essentially the public face of interested organizations, so we quickly became experts in video collaboration platforms and developed new and creative ways to excite and attract potential visitors. Once this started to sound normal, I realized that there was a potential new issue in the way our customers see us, us and our city, literally: the quality of video and audio that we present. “
Since each staff member’s laptop includes a basic webcam and microphone, the immediate solution seemed fairly straightforward. Over time, White acknowledged that the quality and reliability of their audio and video presentations could affect tens of millions of dollars in future business, just like a misstep on an in-person visit. Soon after, White decided to switch to New ClearOne Aura Video Conferencing Solutions, delivering a huge improvement in video and audio quality with plug-and-play simplicity.
“I was hesitant to switch to new home office equipment without IT staff ready to fix the issues, but my worries completely evaporated the moment I plugged in the ClearOne camera and speaker,” White explained. . “This is because there was no troubleshooting or configuration. I just plugged it in and it worked. Within minutes, I effortlessly joined my next video conference with far better audio and video quality than I was using, and haven’t looked back since.
the ClearOne Aura Versa 50 The video conferencing system allows White to confidently meet with 4K video clarity and industry-leading audio quality, representing a huge upgrade from laptop cameras and microphones. The small portable package includes a UNITE 50 4K ePTZ camera with remote controlled pan, tilt and zoom 4x, and a CHAT 150 USB speaker which delivers crystal-clear HDConference® audio quality with physical buttons for volume and mute functions. Best of all, the entire system is extremely easy to set up and use with any computer and supports all virtual collaboration and video conferencing platforms.
The UNITE 50 4K ePTZ camera and CHAT 150 speaker are small enough to fit in a case, providing a long-term, professional-grade solution with great value and performance in any work environment. changing. White expects daily video communications to be a permanent part of cities’ event planning efforts in the future, citing the success of several creative initiatives they have tested throughout the Covid pandemic. 19.
“Just because we can’t meet potential event planners in person doesn’t mean we can’t offer them the best of our city,” White said. “Especially when we’re competing with bigger cities with greater brand awareness, our ability and willingness to go the extra mile pays off. The master brewer of a local brewery hosted a virtual tour while the ‘guests’ sipped samples we mailed them ahead of time, hosted a virtual Q&A with Santa and the kids customers for Christmas and have many other innovative ideas that will harness audio and video technologies to share Salt Lake City values, experiences and opportunities with global event coordinators.
White noted that meeting and conference planners are likely to expect travel agencies to offer digital tours and remote meetings as a permanent option in the future, making video conferencing equipment reliable. and high quality a crucial tool for attracting new businesses and competing with other cities.
“After all, if we show up on a call with someone looking to spend millions of dollars, and we seem blurry or lagging behind, or our audio is unclear, how can they be trusted. in our ability to make their event shine? ” he added. “Investing a little to attract major events is just good business, and Visit Salt Lake is proud to invest in our ability to impress global clients and attract leading events and organizations. “
ClearOne is a global market leader in providing conferencing, collaboration and network streaming solutions. The performance and simplicity of its advanced and comprehensive solutions deliver unprecedented levels of functionality, reliability and scalability. Visit ClearOne at www.clearone.com.