Hansa Research Group opens new office in Bangladesh
Hansa Research Group, India’s consumer information provider and member of RK SWAMY | The HANSA group expands with the opening of a new office in Dhaka, Bangladesh. The group has been in the knowledge and analytics business for over 40 years, having completed client assignments in over 77 countries. It is the first Indian analysis and consulting firm to acquire a US-based company, GCR (formerly known as Gartner Custom Research). The multinational company based in India with offices in Germany and the United States launched its activities in Singapore in early 2020.
Engaging with customers in multiple industries with a range of packaged and personalized offerings, Hansa Research focuses on innovation and added value, to help customers make informed decisions. Having carried out groundbreaking work that has become industry standards in India, namely the Indian Readership Survey, Household Potential Index and Indian Outdoor Survey, the services of Hansa Research are comparable to the best in the industry.
With a focus on innovation, the company is a pioneer in the use of technology, whether it’s computer-assisted personal interviews (CAPI) a decade ago or solutions based on the AR / VR. Hansa Cheetah, the internal mobile panel, has India’s largest digitally compatible panelists. The company has also won numerous industry awards for cutting edge and actionable research and is part of associations like ESOMAR.
Speaking about this new development, Praveen Nijhara, CEO, Hansa Research said, âBangladesh is an emerging market with potential for growth. There are also many synergies between India and Bangladesh as well as geographic proximity. We’ve done brand, advertising, consumer, and customer experience (CX) research in this market in recent years for global and local brands. Bangladesh is part of our expansion plan and we believe now is the time to have a local presence to better serve our customers.
Our company has many years of experience in market research and consumer insight. We have helped design and implement action plans for various stakeholders across brands. We have the agility, the experience, the technology, the cost competitiveness and the talent to provide end-to-end solutions to clients looking for a full research partner. We look forward to working with our clients and helping their business grow.
Read more news on (internet advertising India, internet advertising, India advertising, digital advertising India, media advertising India)