Holocraft to allow the film industry to preview and view on set using virtual production technology
Holocraft, a Chennai-based virtual production and real-time animation company, which mainly focuses on virtual production and real-time animation movie creation, has officially confirmed that it is ready to provide services. from pre-visualization and on-set viewing to film production. industry in India. Holocraft offers a diverse range of services to its customers such as in-camera LED visual effects, green screen virtual production, real-time animation, motion capture, 3D content creation, preview and consulting.
Using Holocraft’s in-house technology, movie studios can now produce movies on stage while simultaneously watching real-time visual graphics. Changing scenery will become as easy as changing backgrounds and quickly speed up production from pre-production to post-production to save time and money. Additionally, real-time rendering in Unreal Engine will improve decision-making as directors, actors, and other participants can see the final production of the film and make immediate changes if needed.
“At Holocraft, we strongly believe that filmmaking is an ever-evolving artistic and technological endeavor for filmmakers and audiences. Unlike traditional production methods, virtual production encourages iteration, non-linearity, and collaboration. This will allow filmmakers to collaborate on visual details in real-time, rather than deferring all those decisions until post-production.The demand for preview is huge as it helps the production house to plan the shoot perfectly and reduce the unnecessary rework costs. We are confident that our Holotrack product will help filmmakers meet the changing needs of the film industry,” said Mr. Praveen raj Jayachandran, founder of Holocraft.
For a filmmaker, the benefits of a real-time game engine also include greater image fidelity and increased malleability. Since the whole scene is rendered in real time, changing angles or actions is much easier than rendering frame by frame. Additionally, the preview will allow directors and cinematographers to scout virtual locations using VR devices and block shots while understanding the scale of the real world.
Holocraft has completed over 15 successful projects since its inception and was recently hired to work on Radhe Shyam, a romance drama written and directed by Radha Krishna. For key scenes in the film, Holocraft created on-site real-time virtual preview and production.