Latino, Latinx brands to support in the United States
If you’ve been browsing Instagram accounts, you’ve probably come across countless Latin-owned stores and it’s no coincidence. Latino small business owners are the fastest growing group of entrepreneurs in the United States Over the past decade, the number of Latinx business owners has increased by 34%, compared to 1% for all business owners in the United States. United, according to a study from Stanford University. The study also found that these companies have an annual turnover of around $ 500 billion, proving that there is a market for what we have to offer.
Latinas, in particular, are increasingly owners of small businesses. 11.5% people born outside the United States would be self-employed. These business feats are worth celebrating, as people of color are often discriminated against when it comes to receiving business loans. A Small Business Credit Survey 2017 found that Latin applicants were denied loans at a higher rate than their white counterparts for poor credit history or poor credit scores. So to see this rise and success is really a story of triumph.
In honor of Small Business Week, we’re featuring 10 Latinx-owned small businesses to support in industries ranging from food to art:
Undocumented student Rosa Torres founded Floreria Esperanza with her mother who took flower arranging classes before their launch. In addition to traditional bouquets, the Californian online store offers flowery bears, half-chocolate / half-flower gift boxes, and letter-shaped bouquets.
Twisted for sugar
Lucia Rios launched Twisted for sugar, his gourmet cotton candy stand, in 2017 and has since become a staple at local parties and conferences. The flavors of cotton candy feature a Latin twist ranging from cotton candy to watermelon with Tajín to Churro, Dulce de Leche, Mango with chili powder and Horchata. In addition to her catering business in California, she offers wholesale and individual containers of her famous flavors.
La Charcuterie Chica
Millennials love charcuterie boards and Yvonne – La Charcuterie Chica – has capitalized on this love by bringing together cheese, charcuterie and Latin flavors for delicious and beautiful themed creations. She started the business – which runs off Instagram – months ago and has since garnered a dedicated following that may have something to do with her popularity. Fuego board.
Cafe El Cielito
El Cielito Cafe’s Instagram bio says it all: “El Cielito is dedicated to blending artisanal coffee with Latin American culture.” The farm-to-cup store is located near downtown Los Angeles, but they also offer their products online. They work with coffee farms in El Salvador, Guatemala and Nicaragua to bring these earthy flavors to the United States.
Jorge Garza from Qetza Art
Jorge garza aka Qetza has gone viral for his Aztec-style art featuring Latinx icons, including Selena and Frida, and recently published works inspired by frontline workers. In addition to prints, his art is also available on accessories and clothing, including t-shirts, hoodies, and patches.
Brown Badass Bonita
Kim Guerra’s rewarding brand includes t-shirts and prints featuring his poetry meant to uplift the Latinx community. The author’s work focuses on generational healing and his t-shirts and prints are an extension of these including lines such as “I heal for mi mami for mi abuela and for our daughters”.
Los Angeles-based Creative Director Mike Alfaro was born and raised in Guatemala and is the creator of the hugely popular Millennial lottery Game. The updated game – featured in an episode of Vida – Includes cards with new characters reflecting the current era, including “The Feminist”, “The Selfie” and “The Border Wall”.
First-generation Colombian-American Cyndi Ramirez-Fulton is founded Fridge, a cafe and day spa located on the Lower East Side in New York City. They offer a wide range of services for the face, nails and body as well as a sauna + shower option, all in addition to their cafe with a menu that includes their Chillhouse and their adaptogenic powders. Their online store includes a variety of products used for their services.
Arte firm is an online bodega created by Natali Gonzalez whose biography states that he is “indigenous, queer, two-spirit non-conforming [email protected] artist & [email protected]”The products include essences, candles, bath products, crystals and incense, and protective powders among other products made using them.”queer native alchemy. “
Anthony Diaz and Kevin Alcarazare the queer Mexican couple who founded Plantitias where they sell houseplants in their pop-up stores in Long Beach, California. They not only sell plants, but promote personal care through plant care and regularly share their knowledge on how best to care for plants.