Razer is going green and wants to take everyone with it
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Razer approaches environmental sustainability from the top. To figure out how to make its products more eco-friendly, the company starts with two of its best-selling peripherals, the Basilisk V3 and the DeathAdder Essential.
These mice are the first two products in the Razer catalog to receive UL’s Ecologo certification. This certification will be reflected on packaging by the end of 2022, but it is already a fact.
UL is a global safety certification company. It is based in Illinois, has offices in 46 countries, and is one of the companies recognized by OSHA to perform approved safety testing. Both the Basilisk V3 and the DeathAdder Essential have passed UL2710.
UL2710 is a survey that examines manufacturing materials, energy consumption, end-of-life management, useful life extension, packaging, business practices, manufacturing, and operations.
“Through the use of the Ecologo mark, companies like Razer can demonstrate their commitment to sustainability and a cleaner environment through credible, independent review and certification by one of the most trusted eco-labeling programs in the world. world,” UL’s Doug Lockard said in a statement to GamesBeat. “Eco-labels, such as Ecologo certification, UL Greenguard certification, environmental product declarations, or validation of environmental claims, can help customers make informed purchasing decisions and select products with the environmental attributes and desired durability.”
Razer is the first gaming manufacturer to be certified
Having the Ecologo brand is quite a huge deal. If you shop around and one of your picks has the Ecologo branding, you can be sure it’s a good choice. At the very least, you are making a choice with a lower overall environmental impact.
Computer keyboards and mice could have met the requirements and qualified for Ecologo certification at any time up until now. No builder cared. Not before Razer, anyway. It may only be two mice right now, but Razer eventually wants to put eco-labels on all of its products.
“What better way to celebrate World Environment Day than to share with our community that the very mice that help them win in games are also a win for the environment,” said Razer’s Kenneth Ng. “Unlike companies that claim their products are sustainable, we go the extra mile to prove to our fans that our products are truly sustainable. Our gaming community can rest assured that their favorite mice have been carefully vetted by a trusted scientific organization. who reviewed a comprehensive list of criteria to award us Ecologo certification.
This push towards an environmentally sustainable approach is going to have an impact on many consumers. Razer reaches an audience of over 178 million people through its hardware and software products.
“Basically, there are about 2.3 billion gamers in the world,” Ng said. “UNEP (United Nations Environment Programme) emphasizes that if climate action is to happen, it must start with the gaming community. Gamers are essentially the future leaders of the world.”
Razer ensures the rest of the industry doesn’t fall behind
Razer doesn’t just make its own products sustainable. He wants other companies to do the same. The video game industry doesn’t have a standardized way to measure durable products, which is why Razer and UL have teamed up to provide one. Both companies have led an industry-wide effort to identify key indicators of environmental impact. They want all other gaming product manufacturers to measure and monitor these metrics.
It’s a win/win for Razer. Its products are environmentally friendly. If all the other manufacturers had to follow in their footsteps? Then Razer forced a serious change for the better in the world.
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