Tesla allows it, recalls Mercedes, Marketing & Advertising News, ET BrandEquity
Days after reports emerged that Tesla allowed drivers to play video games on dashboard touch screens while vehicles were in motion, Mercedes-Benz issued a recall in the United States for a problem. similar.
The German automaker said in documents released by U.S. regulators on Friday that the issue affected 227 vehicles and had already been addressed by updating an internal computer server.
But the fact that Mercedes made the recall due to concerns about distracted driving, and Tesla did not, has raised questions about whether federal auto safety standards are applied equally by the National Highway. Traffic Safety Administration.
âMB follows regulatory rules as they’re supposed to – unlike what we’ve seen from Tesla,â said Philip Koopman, professor of electrical and computer engineering at Carnegie Mellon University. If NHTSA doesn’t take action against Tesla, the agency will have one standard for Tesla and another for Mercedes and other automakers, Koopman said.
Messages were left on Friday seeking comment from NHTSA and Tesla, which disbanded its media relations department.
Mercedes has said in documents that on certain 2021 and 2022 EQS and S vehicle models, drivers can access television programming and the internet while the vehicles are traveling. The automaker said it intends to turn off the features while the cars are on the move, but the recalled vehicles had the incorrect computer setup.
“If an occupant actively selected the function or application while the vehicle was driving, it could result in driver distraction, which could increase the risk of an accident,” the company wrote in documents. The recalled cars have active and connected “Mercedes me” accounts.
Mercedes wrote that she had no reports of accidents or injuries due to the problem, which was discovered in a company vehicle in Germany.
Last month, a Tesla owner near Portland, Oregon filed a complaint with NHTSA after discovering that while driving he could play video games and browse the Internet on his screen. Tesla Model 3 2021. The agency said Thursday it is communicating with Tesla. On the question.
NHTSA is already investigating why Tesla’s partially automated âAutopilotâ driving system continues to crash into stopped emergency vehicles, and asked why Tesla did not file recall documents when it performed a live internet update in an attempt to resolve the issue. security issue. It is also examining the performance of Tesla’s “Full Self-Driving” software after receiving a complaint that it nearly caused a crash.
Tesla says neither of the two systems can drive vehicles, and drivers must be ready to step in at all times.
Jason Levine, executive director of the nonprofit Center for Auto Safety, said the auto industry appears to have reached a point with infotainment displays where it will have to “choose to be a catalyst or a barrier” to distraction. driving.
“We are happy to see Mercedes recall and fix this unreasonable risk to everyone on the road, but we urge NHTSA to act quickly to ensure all on-screen entertainment distractions are turned off when vehicles are in motion, regardless of how. be the maker, âLevine mentioned.
Mercedes is likely paying close attention to U.S. safety laws after being fined NHTSA $ 13 million in 2019 for a series of report failures involving recalled vehicles.
The automaker agreed to payment and correct the defects after the agency alleged that Mercedes was slow to report safety issues and was not sending reminder notification letters fast enough.
Mercedes’ U.S. unit said at the time that it had done nothing wrong on purpose.