“Think about making the company more efficient”
T-shirts with the word “Amtab” printed on the box and other memorable items for sale on the Bari public transport website.
The idea created amusement and confusion among some employees and unionists. So amtape is like “Marine”, “Frecchi Tricolore”, “Italian Army”, although it is not entirely Italian pride, let alone Bari.
“A good idea in general – says one of the historical driving forces of the disaster-stricken company – – but many would have appreciated a greater interest in regular management and stricter controls, especially in light of the last very recent episodes. black.
The concept is simple. “The image of the company has been restored once and for all – continues the employee – it was possible to launch the idea of selling sweaters and other paraphernalia. The people of Bari were delighted to wear and use the items of citizen pride.
After all, even Oscar Wilde, in the mouth of Doria Gray said: “There is only one thing in the world worse than to speak, and that one does not speak about it”, which he translated literally: “There is only one thing in the world worse than making people talk. Of themselves, that does not mean letting themselves be talked about.
It is, for better or for worse, as long as we talk about it. Amtab’s communications strategists may have taken the unusual literary figure’s suggestion literally. The least logical idea is that everything could have been done just to make money. the
n Anyway – this is not the first time – according to many Amtabs, the timing is going to go wrong again, as will the radio advertising the idea of moving safely and precisely in their places. bus, even if it breaks down or catches fire. The rest is history, it just remains to stand by the window and understand how much the marketing process is appreciated.
In all fairness, having breakfast with milk in the cup marked “amtab” rather than with a loved one’s imprint, a touching phrase, or a picture of the heart makes us feel a little sick.
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